Kurtcepe is an award-winning design studio known for seamlessly blending digital and physical design. Its projects across various industries have gained international recognition for their innovative approaches and life-centered solutions.

Based in Amsterdam, KURTCEPE is an award-winning design studio known for seamlessly blending digital and physical design.Founded by Deniz Kurtcepe, the studio collaborates with leading global brands to craft transformative experiences that impact millions of users worldwide.

A notable highlight is the Vision K concept vehicle — a fully integrated mobility experience that explores the intersection of form, function and emerging technology. The project included extensive user research focused on interior experience, dashboard ergonomics and human-machine interface design. This human-centered and cross-disciplinary approach resulted in a cohesive design system,  from physical form to interface, and earned multiple international awards and recognitions in both industrial design and future mobility innovation categories.

Another standout project includes the design of Cathay Pacific’s Inflight Entertainment (IFE) system — a fleet-wide initiative that redefined passenger interaction at scale. The project has received over nine international design awards, including multiple Gold and Best of the Best honors from institutions such as Red Dot, the German Design Award, and the iF Design Award. Today, the system is used daily by hundreds of thousands of travelers.

KURTCEPE’s portfolio also includes collaborations with forward-thinking companies such as Polestar, Ford, and Etihad Airways. For Polestar, the studio developed user-centric digital interfaces that elegantly fused functionality with brand identity. For Ford, the focus was on intuitive and visually compelling automotive UI. With Etihad, the team reimagined the airline’s travel companion app to drive engagement and improve the overall passenger experience.

Rooted in a deep understanding of human needs and powered by a multidisciplinary team, KURTCEPE continues to push the boundaries of design — delivering thoughtful, enduring solutions across industries.